Markup Calculator
Price from cost without confusing markup and margin. The calculator shows both percentages side by side and can solve for selling price from a target markup.
iMarkup uses cost as the denominator; margin uses selling price.
Use it without guessing.
- 01Enter unit cost and selling price.
- 02Compare markup with margin.
- 03Switch to target markup when testing a new price.
What the number means
Markup is profit divided by cost. If an item costs $80 and sells for $100, markup is 25% while margin is 20%.
A target margin cannot be converted by simply adding that percentage to cost. For a 30% margin, selling price equals cost divided by 0.70.
Before you rely on the output
Is 50% markup the same as 50% margin?+
No. A 50% markup on $100 cost gives a $150 price and a 33.3% margin. A 50% margin requires a $200 price.
Should shipping be included in cost?+
Include every variable cost you want the pricing decision to cover, such as inbound freight, packaging or transaction fees.
Can I use any currency?+
Yes. The formula is currency-neutral as long as cost and price use the same currency.